Solutions

Marketing & Customer Strategy

Our Approach

Effective Marketing and Customer Strategies

Building a strong brand and fostering lasting customer relationships is essential to business success. Our tailored marketing and customer strategy services focus on understanding your unique business goals and aligning them with effective marketing solutions. From strategy development to CRM implementation, we provide end-to-end support to help your business thrive in competitive markets.

WMC’s senior consultants partner closely with your team to ensure that every strategy is data-driven and aligned with your brand identity. Whether you need a full marketing assessment or support implementing a CRM system, we deliver innovative solutions that drive results.

Complete Services

Our comprehensive marketing and customer strategy services cover every stage of marketing planning, execution, and customer relationship management.

Marketing Assessment

In-depth analysis of your current marketing efforts to identify strengths, weaknesses, and areas for improvement.

Marketing Strategy & Plan Development

Tailored strategies designed to meet your business goals, increase brand awareness, and drive customer engagement.

Marketing Strategy & Plan Implementation & Support

End-to-end support during the implementation phase to ensure successful execution and measurable results.

Brand Identity Development

Creating a strong brand identity, including brand standards and guidelines, to resonate with your target audience.

Customer Relationship Management (CRM) Strategy

Strategic development of CRM systems to improve customer interactions and drive loyalty.

CRM System Implementation & Support

Full support in CRM system integration and ongoing support to enhance customer engagement and retention.

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Sectors Served

Marketing Across Industries

We provide marketing and customer strategy solutions for the private sector, government, non-profit, and Indigenous organizations, ensuring industry-specific approaches that drive brand and customer success.

Public Sector

Strengthening public sector outreach and engagement.

We help government organizations develop effective communication strategies that enhance public engagement and transparency. Our marketing expertise ensures that key messages resonate with stakeholders and the community.

Not-for-Profit

Building meaningful connections in mission-driven organizations.

For non-profits, marketing is about connecting with supporters and amplifying the mission. We create strategies that build trust, raise awareness, and drive donor engagement, ensuring that resources are used effectively.

Technology

Innovative marketing strategies for the tech industry.

In the fast-moving tech sector, our marketing solutions build brand loyalty and enhance customer experiences. Focused on digital transformation and data-driven insights, we help tech companies stay competitive and drive innovation.

Indigenous & First Nations

Empowering Indigenous organizations through impactful marketing strategies.

We work closely with Indigenous organizations to create culturally respectful marketing strategies that support community engagement, economic development, and long-term sustainability.

Energy & Resources

Strategic marketing for sustainable growth in energy and resources.

Our marketing strategies for the energy and resources sector focus on sustainability and innovation. We help companies build strong brand reputations, engage stakeholders, and navigate market challenges to drive long-term success in this dynamic industry.

Healthcare

Marketing strategies that elevate healthcare brands and services.

In healthcare, trust and engagement are essential. Our marketing solutions enhance patient outreach, boost brand reputation, and increase service visibility, helping organizations communicate value and build lasting relationships.

Emergency Services

Effective marketing for public awareness and response engagement.

Our marketing solutions for emergency services focus on improving public communication, increasing awareness, and building trust to ensure communities are informed and prepared during critical situations.

Private Sector

Tailored marketing strategies for business growth and success.

Our private sector marketing solutions are designed to boost brand visibility, customer engagement, and competitive edge. Whether working with small businesses or large corporations, our strategies drive results by aligning marketing efforts with business goals.

our process

What to Expect

Our structured approach ensures you receive tailored marketing strategies that align with your business goals and drive results.

Step 1

Assessment

In-depth analysis of your current marketing efforts and business objectives.

Step 2

Planning

Development of customized marketing strategies that align with your business goals.

Step 3

Implementation

Execution of the strategy with full support to ensure measurable results.

Step 4

Evaluation

Continuous assessment and optimization to ensure long-term marketing success.

A Selection of our Valued Clients

What Our Clients Say

  • “On behalf of the BRM Board, I can say it was a pleasure to work with you. We acknowledge the value you provided in guiding us to select a CEO and would like to return thanks to you for partnering with us. You were both professional and personable and it made the search stress-free. We learned a lot too. Thanks very much.”

    – Board of Directors, Bridge River Management LP

  • “Partnering with WMC has been incredibly valuable for GSA. Their ability to understand our leadership needs, source, and evaluate candidates was exceptional. WMC served as a trusted partner, guiding our Board selection panel through a thoughtful and inclusive process that resulted in the recruitment of an outstanding Executive Director who aligns perfectly with our vision. Their professionalism, integrity, and expertise were evident at every step. I highly recommend WMC to any organization seeking a trusted partner for their leadership needs.”

    – Kristin Street, Board Chair, Georgia Strait Alliance

  • “WMC is a trusted partner in delivering 360-degree feedback reviews tailored to Mosaic’s values and leadership culture. Their customized approach provided actionable insights and thoughtful coaching, helping our leaders grow and strengthen their impact.”

    -Louise Bender, Vice President, People and Administration, Mosaic Forest Management.

  • “I wholeheartedly recommend WMC to any organization seeking a strategic and collaborative partner in executive search, leadership development, assessment, and coaching. Max and his team at WMC have made a significant impact, offering a unique blend of cultural and technical competencies that have been crucial to staffing our senior leadership team. Our board initially engaged WMC for the search for our first CEO, and our partnership has continued since. One of the greatest benefits has been how Max not only facilitated a successful CEO search but also fostered a strong sense of unity and collaboration among our newly formed board. We look forward to continuing our work with WMC for many years to come.”

    SPACE

    – Brodie Guy, Board Chair, Blueberry River Restoration Society


  • Opportunities

    Director, Human Resources – BCIHS

    WMC is proud to partner with the BC Indigenous Housing Society (BCIHS) in the search for a dynamic and experienced Director, Human Resources.BCIHS is dedicated to providing safe, attainable housing for over 1,000 Indigenous individuals and families across British Columbia. Rooted in Indigenous ways of knowing and being, and guided by the 7 Laws –…

    See the Case Study

Case Studies

Marketing Strategy Case Studies

Explore how our marketing and customer strategy services have driven success for clients across diverse industries.

All Case Studies

Explore Our Other Solutions

Discover how our comprehensive solutions can drive success for your organization.

Our Solutions
integrated solutions: